Ford’s New Tiny EV Is Supposed To Be A Game Changer
Aren’t they all supposed to be game changers? Ford is risking a lot of capital on this venture, after already losing vast sums of money on EVs
Electric Ford ‘Fiesta’: game-changing affordable EV due 2026
A new range of smaller and more affordable electric Fords will be spawned from an upcoming ‘skunkworks’ architecture on which the firm aims to produce the world’s most efficient electric cars.
This new platform, the development of which is being led by a former Tesla engineer, could underpin spiritual successors to the Fiesta and Focus and a replacement for the Puma, as well as opening up the potential for other small cars from Ford.
The architecture programme is still in the engineering stages, yet it is the first concrete sign that Ford sees a way back to offering a whole suite of more affordable models underneath the new Explorer, Capri and Mustang Mach-E SUVs in addition to the Puma.
“We are spending a decent amount of time at the corporate level talking about affordability,” Marin Gjaja, chief operating officer of Ford’s Model E division, told Autocar recently.
“We know we need to do it and it’s a muscle we need to build up over time.
“If you look at our line-up globally, at this point we don’t really have much in the affordable segment. The key for us is to be affordable, differentiated and profitable. For too long we stayed in the affordable segment, either at break-even or losing money.
Affordable seems to mean tiny with little range. And, come on, it’s a Ford. Would you trust a Ford other than a truck? They keep trying to push this stuff on consumers, even though consumers are not clamoring for them. When does it end?
The post Ford’s New Tiny EV Is Supposed To Be A Game Changer appeared first on Pirate’s Cove.
Source: https://www.thepiratescove.us/2025/02/26/fords-new-tiny-ev-is-supposed-to-be-a-game-changer/
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