Does the presence of a mannequin head change the shopping behavior?

Nowadays, mannequins are available in all types of shops and malls. The people who are starting their retail shops are installing a mannequin to increase their sales by attracting more consumers. They have shown significant results in improving the sale, increasing the consumer retailer experience, and can help the consumers to develop a positive perception of your shop. Moreover, having a dummy can make the consumer think about what they should wear on a particular occasion.

However, there is a significant concern regarding the mannequin head. There are many debates and arguments over the past few decades that a mannequin should have a head or not. However, people must know the significance of a mannequin, whether it has a head or not. There are numerous types of mannequin heads, and these heads have different structural makeup. Some of the mannequins are made of plastic, while some are made up of wood, and so on. However, many people develop a negative perception of a shop if they come across a headless mannequin.

Effects on perception if a shop regarding to a  mannequin head

1. There is a constant debate on should a mannequin requires a head or not. These debates are increasing day by day and are grabbing people’s attention. There have been various studies regarding this debate, and the people have recorded numerous results. Some of the results were ignored, and some of them were revised. Two of the most accepted studies regarding this debate is the one mentioned below.

• Result 1- According to research, some people visit the shop and buy things regardless of whether a mannequin has a head. Moreover, online shops and customers have zero tension regarding whether to have a dummy with a head or not. The online crowd is attracted to the cloth rather than the dummy.
• Result 2- According to another research, a group of people is affected by a headless mannequin. These people have a negative impact on the shop if it has a headless mannequin. These people question the fashion sense and the clothing style of the mannequin. These people are said to be deciding a cloth by seeing the dummy. They believe that without having a head, a dummy can never depict what a person should wear.

2. There is a misconception that without a head, the mannequins are not near to depict a human. The fact is, mannequins are there to represent the clothing style; they are not present to imitate an actual human. A dummy’s role is to demonstrate the type of stuff the shop owner has and make the consumer aware of how they should dress. Therefore, a consumer shouldn’t judge a shop by seeing the dummy’s head. They should focus on the type of cloth and accessories that the mannequin is wearing.
3. Numerous studies show that having a head in a dummy can make a consumer confident. They can relate themselves completely with the dummy and can decide for themselves. However, many types of research show that regardless of having a head, mannequins can still define and revise your styling sense.

Bottom Line

A mannequin can define how a person will look if he or she wears a particular dress. There are numerous ways of how you can depict yourself by seeing a mannequin. A dummy can be available with or without a head. Both of them are equally capable of making you understand the fashion sense. However, there are many arguments and perceptions regarding a mannequin. Many people think that mannequin’s head is essential to define a style, whereas people who are not bothered by a mannequin have a head.