Livestock Identification Companies - Merck & Co., Inc. (US) and Datamars (Switzerland), are the Key Players

The livestock identification market is projected to reach USD 2.78 billion by 2031 from USD 1.74 billion in 2025 at a CAGR of 8.1% during the forecast period.

Large potential to reduce economic losses and livestock mortality rates due to accurate and efficient animal disease traceability, rapid adoption of automation technology and IoT-enabled devices for efficient management of livestock farms, increased focus of livestock farmers on real-time identification and tracking of animals, and data-driven decision making are some of the major factors driving the market growth.

Major Livestock Identification Companies include:

• Merck & Co., Inc. (US)
• Datamars (Switzerland)
• Nedap N.V. (Netherlands)
• MS Schippers (Netherlands)
• Shearwell Data Ltd. (UK)

The major players in the livestock identification market with a significant global presence include Merck & Co., Inc. (US), Datamars (Switzerland), Nedap N.V. (Netherlands), MS Schippers (Netherlands), and Shearwell Data Ltd. (UK). These players have adopted various organic and inorganic growth strategies such as collaborations, acquisitions, solution and product launches and developments, partnerships, and joint ventures to expand their global presence and increase their share in the livestock identification market. The organic and inorganic strategies have helped the market players to expand themselves globally by providing livestock identification products.

Merck & Co., Inc. implements organic strategies through its product development pipeline to lead its competitive landscape. In October 2024 ALLFLEX APR, a subsidiary of Merck & Co., Inc. released handheld RFID readers with two variations: APR650 alongside APRFR250. Through its substantial research investment Merck & Co. creates innovative animal health solutions which address upcoming problems in livestock monitoring. During the year 2023, the company dedicated approximately 51% of its entire revenue to research and development expenses.

Datamars supplies a full spectrum of products between visual tags and electronic identification tags alongside applicators that operate harmoniously with their EID readers and scales. Data collection accuracy and operational efficiency increase through this integrated solution enabling farmers to base their decisions on individual animal data. Z Tags Felixcan acquisition alongside Tru-Test has boosted Datamars’ standing in the market to identify livestock.

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The business strategy of Nedap N.V. includes organic growth strategies through foundational developments including product releases. Nedap N.V. introduced SmartTag Ear to market in September 2024 allowing dairy farm managers to gain real-time health data about productivity and herd health through this ear device. As part of its expansion plan Nedap N.V. implements both organic and inorganic growth strategies including partnerships and agreements.

MS Schippers has concentrated its efforts on its positioning as a key supplier to the livestock identification market by developing and selling a broad line of high-quality ear tags and electronic detection systems suitable for diverse livestock species. The company also provides an electronic identification solutions, such as RFID systems for automatic identification and data collection for all of the animals.

Shearwell Data Ltd. decided strategically to concentrate on developing advanced livestock management technology connected with progressing agricultural conditions and regulatory requirements. The company is committed to research and development and the digital revolution, investing in the development of completely integrated EID systems — a solution that provides support for data driven decision making for the farmers.