Snapchat CEO Evan Spiegel: Exact Formula Used to Build a $130 Billion Company! I Said No to $3B From Zuckerberg! (Video)
In this 24 March 2025 video, host Steven Bartlett talks with Evan Spiegel, the co-founder and CEO of Snapchat, now Snap Inc. He founded Snapchat while he was a student at Stanford University and became the youngest billionaire in the world at the age of 25.
https://youtu.be/rBM6lGk4-fk
00:00 Intro
02:12 The Dots That Got You Here
03:16 Did You Feel Like You Fitted In?
03:29 When Did Computers First Come Into the Picture?
04:45 Things Aren’t as Complicated as They Seem
05:11 You Got Bullied
05:52 What Were You Like as a Kid
07:16 Why CEOs Don’t Do Many Podcasts
08:38 Why Did You Choose Product Design?
10:13 Your Class in Entrepreneurship
10:43 Most Important Lesson From Entrepreneurship Class
11:45 Big Ambitions
13:09 Entrepreneurship Challenges in Europe
15:42 Your First Failure
17:42 How to Know When to Quit
18:32 Why Love and Passion Matter
19:01 Launching Early & Getting Feedback Fast
20:22 How Your Initial Ideas Can Be Wrong
21:20 How You Got Started With Snapchat
26:46 How to Know What Customer Feedback to Implement
28:19 How You Raised Capital
29:29 Investor Feedback
30:00 Building a Social Network Sounds Delusional
31:34 Did You Ever Doubt Snapchat Would Work?
36:02 Quitting University to Build Snapchat
37:16 Most Important Entrepreneurial Advice for Young People
39:10 Could Job Titles Be Limiting Creativity?
40:17 The Hierarchy Problem in Companies
42:06 How Do You Innovate at Snapchat?
47:44 How Important Is Hiring?
48:45 Hiring Mistakes to Avoid
50:51 Three Leadership Traits of a Perfect Hire
52:10 Being Nice vs. Being Kind
53:37 T-Shaped Leadership
56:29 Advice to Younger Evan on Leadership
59:24 Embedding Company Culture Early
01:01:36 What Founders Should Do When Culture Dilutes
01:03:19 Company Incentives
01:04:10 Worst Advice You Got Early On
01:05:32 How Mark Zuckerberg Approached You
01:09:50 Did You Doubt Saying No to That Offer?
01:12:59 Becoming the Youngest Billionaire at 25
01:14:05 Managing a Romantic Relationship
01:19:09 Ads
01:20:07 Your LinkedIn Bio Joke
01:22:31 Did You Message Mark Zuckerberg When They Copied Features?
01:26:43 Should Big Tech Monopolies Be Stopped?
01:29:11 Hardest Day When Competitors Copied You
01:30:16 How Managers Lead in Tough Times
01:31:34 Content Moderation Challenges
01:36:14 Why Meta Rolled Back Moderation Policies
01:39:06 Are You Optimistic About America?
01:39:54 Social Media Usage With Your Kids
01:42:37 Is TikTok’s Ban Good for Your Business?
01:45:53 Snapchat Going Public
01:48:14 When You Had to Kill Projects You Loved
01:50:01 How Do You Know What to Prioritize?
01:52:09 How You Reacted to Ray-Ban Spectacles Launch
01:53:23 Will Kids Learn From AI in the Future?
01:56:20 What’s the Tradeoff With AI?
01:58:08 Ads
02:00:21 What Phase Is Snapchat in for 2025?
02:02:00 Importance of Having Counsels at Work
02:05:20 Knowing When to Listen to Your Team
02:06:08 Work-From-Home Policies
02:08:28 Principles to Become a Successful Entrepreneur
02:10:04 How Do You Manage Stress?
02:12:56 The Worst Days of Snapchat
02:13:36 Do You Have Imposter Syndrome?
02:14:54 Would You Start Another Tech Company?
02:17:09 Hardest Thing You’ve Ever Overcome
02:18:03 Self-Awareness
02:20:31 Do You Feel Impatient as a Leader?
02:21:21 What Would Your Team Say About You?
02:21:58 What Are You Really Good At?
02:26:41 The Biggest Question Every Entrepreneur Should Ask
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