Ho Chi Minh City, Vietnam (12 December 2016) – Park Hyatt Saigon is pleased to announce that Nguyen Phuong Anh has been appointed Assistant Director of Sales and Marketing, effective 29 November 2016.

Phuong Anh brings to Park Hyatt Saigon more than eight years of hotel management experience in the luxury segment, focusing on branding, marketing and communication.

Phuong Anh completed her hospitality training and academic studies at the Hotel Institute Montreux in Switzerland.  She then returned to Vietnam and started her career with various positions in premium hotels and resorts before acquiring a Master of Business Administration degree with Marketing Major from the Australian Institute of Business.

After gaining some experience in the industry, Phuong Anh challenged herself with the pre-opening of Intercontinental Danang Sun Peninsula Resort and the Reverie Saigon before joining Park Hyatt Saigon in July 2014 as Marketing Communication Manager.

During her time here – almost three years – Phuong Anh has led a number of successful marketing campaigns and has played an integral part in solidifying the position of Park Hyatt Saigon in the market.  Together with her team, Phuong Anh has been one of the key members of the hotel, launching and driving the Luxury Redefinition Project since 2015.  Her passion and creativity are highly appreciated by both her team and the leadership committee.

As the Assistant Director of Sales and Marketing, Phuong Anh will be responsible for the overall strategies and operations of the Sales and Marketing division.  With a wealth of experience and knowledge in the luxury hospitality market, Phuong Anh will continue driving the team to the next level and positioning the hotel as the leading hotel in South East Asia.

“I am so proud to be part of the amazing team at Park Hyatt Saigon.  My journey with the hotel has been such a magical experience, and I believe that we will achieve great results together.  In 2017, our goal is to continue to grow our positioning in this ever-challenging market in Saigon and Southeast Asia – We will aim to gain new markets/clients while continuing to focus on the luxury segment that has always been a key to our business,” shared Phuong Anh.

Mr. Frederic Boulin, General Manager of Park Hyatt Saigon, congratulated Phuong Anh on her exciting new role.  “At Hyatt, we care for people so they can be their best; therefore developing local talents is always near and dear to our hearts.  Phuong Anh has been demonstrating her keen acumen for business together with a strategic planning and thinking mindset.  Last but not least, she is a great leader and a team player too.  I am very pleased to have her on our team and look forward to her great career with us.”